HOLLYWOOD, Fla. – Hard Rock International and long-time partner Coca-Cola are championing women in music with a ‘Women Empower’ content series and related activations throughout March as part of Hard Rock’s annual International Women’s Month celebrations.
‘Women Empower,’ released throughout March, includes micro-documentaries that honor women shaping the music industry and culture around the world. The International Women’s Month celebrations include a goal of 1,000 global live music and special events celebrating women across Hard Rock Cafes, Hotels, Casinos and Live venues. In addition, Hard Rock will offer custom-designed retail merchandise, limited-edition Coca-Cola specialty drinks and food items at participating Hard Rock Cafes, curated listening experiences honoring iconic female artists through Hard Rock Hotels’ Sound of Your Stay® program, and a generous donation to Women in Music.
“Music pulses through every guest experience at Hard Rock so we are happy to pull this thread through in this year’s International Women’s Month celebration with Coca-Cola and lift the curtain on our micro-documentary series spotlighting the women making an impact in the music industry,” said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International. “While music is our heart, philanthropy is Hard Rock’s soul and we are proud to support nonprofit organization Women in Music’s commitment to advancing equality, visibility and opportunities for women in the musical arts.”
“At Coca-Cola, we believe in the power of music and meaningful partnerships to bring people together and create positive change,” said Tara Rowland, Customer Marketing Director at The Coca-Cola Company. “Through our collaboration with Hard Rock for International Women’s Month, we’re proud to help spotlight the women who are shaping the future of the music industry—both onstage and behind the scenes—while delivering memorable guest experiences through limited-edition offerings that celebrate creativity, culture and progress.”
‘Women Empower’
Recognizing that less than 5% of music and media creators are women, Hard Rock and Coca-Cola will spotlight six women working in different music industry roles around the globe. Watch the ‘Women Empower’ micro-documentaries to get an intimate look into creative journeys, inspirations, challenges and triumphs of the featured women who include:
- Janelle Abraham: Director/Film Producer
- Kat Luna: Singer/Songwriter
- Minami Minami: Composer/Dancer/Singer
- Claire Murphy: Guitar Tech
- Mayna Nevarez: CEO & Founder, Nevarez Communications
- Wendy Ong: Co-President/CMO, TaP Music
Women in Music
Hard Rock Heals Foundation®, Hard Rock’s charitable arm, is donating $100,000 to Women in Music in honor of this year’s International Women’s Month. These funds will support the organization’s education and empowerment efforts for women in the arts.
“Women in Music is proud to partner with Hard Rock Heals to unite our communities around the world in celebration of International Women’s Month,” said Nicole Barsalona, President of Women in Music. “This year’s campaign underscores our shared commitment to championing not only diversity on stage, but also the wide range of roles across the music business—and the women behind the scenes whose work drives our industry forward.”
Coca-Cola Limited-Time Menu at Hard Rock Cafes
Throughout March, participating Hard Rock Cafes will serve limited-edition Coca-Cola specialty drinks and menu items inspired by the different regions represented in the ‘Women Empower’ series. The menu includes:
- Passionfruit Splash: A tropical passionfruit beverage with Minute Maid Lemonade, Sprite and cranberry juice
- Mango Guava Chiller: A delicious mango and guava-flavored drink with Sprite, pineapple and lime juice
- Spiced Yuzu Soda: A spiced brown sugar, yuzu and Coca-Cola blend concoction
- Fattoush Chicken Caesar Salad: A fresh romaine salad with grilled chicken breast, mint, red cabbage, cucumber, tomato, Mediterranean olives, green pepper, red pepper, pepperoncini, red onion, lemon, fried naan and red wine Caesar dressing
- Mahi Sandwich: A scrumptious sandwich with a mahi filet, remoulade, lettuce, tomato, shoestring onions on a toasted bun, served with seasoned fries
- Dulce de Leche Brownie: A decadent chocolate brownie with chocolate sauce, vanilla ice cream, dulce de leche and whipped cream
Exclusive Listening Experiences Celebrating Female Artists at Hard Rock Hotels
Across the globe, Hard Rock Hotels will celebrate women with an electrifying lineup of live performances, curated playlists, and ways to tune in to female artists who embody the spirit of empowerment and creativity. As part of the exclusive Sound of Your Stay® program, guests can enjoy specially designed music-themed amenities, from limited-edition vinyl records, memorabilia highlights, curated playlists, and listening experiences that highlight women’s contributions to music. From tributes to legendary female artists to celebrating those on the rise, Hard Rock Hotels honors the power and influence of women in music and beyond.
Honoring Women at Events Worldwide
All over the world, Hard Rock will host live music and special events honoring women, including live women-led performances, networking events, brunches and other community-driven experiences, with the goal of hosting 1,000 events in March.
Rock Shop® Merch
Hard Rock's official International Women's Month T-shirts are now available for purchase at Rock Shop® retail locations and online at shop.hardrock.com.
For all Hard Rock's International Women's Month activations, visit www.hardrock.com/women.
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Media Contact
Jonathan Goldman, jgoldman@golin.com
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.
HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody’s Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
About Women in Music
Founded in 1985, Women in Music is a 501(c)3 non-profit organization with a mission to advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts through education, support, empowerment, and recognition. Today, Women in Music encompasses chapters across the globe and collegiate chapters across the U.S. Our members are a diverse group of individuals at all stages in their careers — from students to seasoned industry veterans. We are record label executives, artist managers, songwriters, musicians, attorneys, recording engineers, agents, publicists, studio owners, music publishers, marketers, and more. Women in Music believes that the conversation around equality is an inclusive one, where all voices are welcome. Our educational programming, global initiatives, leadership summits, seminars, webinars, workshops, performance showcases, and achievement awards serve the needs of our diverse communities around the world. For more information, visit womeninmusic.org.
